Our Approach

Metric Centric identifies all customer touch-points and engagement performance standards. We benchmark the competition, review customer feedback, and analyze perception and sentiment effectiveness from the VOC commentary.

The result is the Market Assessment Executive Report — a market intelligence study that explains why our findings matter to your organization. It includes an executive summary section with a scorecard dashboard consisting of multiple customer-centric Success Benchmarks.

Furthermore, the study details the information behind the executive summary findings, lists key influencers for your portfolio company, and provides Tactical Improvement Programs (TIPs) — specific recommendations for how to increase your portfolio company’s performance and drive sustained growth.

The Benefits

The Metric Centric Market Assessment helps your organization focus on the customer experience — a critical factor to be competitive in today’s marketplace. It also:

  • Spotlights brand perception and sentiment.
  • Delivers a measurable view of the profile of the ideal customer.
  • Sharpens your due diligence execution strategy.
  • Helps identify acquisitions with untapped potential.
  • Generates actionable insights and tactical recommendations for competitive advantage.
  • Provides feedback on the effectiveness of executed strategies.
  • Guides you to improve brand and product messages to customers.
  • Identifies key influencers that can help better position your portfolio company.
  • Provides indicators of optimal timing to monetize on the portfolio company.

What You Get


Executive Report detailing key findings, conclusions, and recommendations for how to increase your portfolio company performance and maximize value.


In-Person Review in which a senior analyst explains the Executive Report and works with you to turn its findings into action.