Set the stage. Measure the ovation.
The Event Sentiment Scorecard measures the anticipation, buzz, and reaction around your event, across the open web and the AI answer engines your audience asks next. A fast, affordable pulse-check on the days that matter most.
Know how your event is being remembered by people and by AI.
Most events are measured – just badly. A survey goes out three weeks late, a handful of attendees answer it, and the “insights” show up long after anyone can act on them. The Event Sentiment Scorecard (ESS) replaces that guesswork with a fixed-cost, four-data-point read on how your event actually landed, delivered in about a week.
We track purely conversational data from across the open web – blogs, forums, news outlets, review sites, and social media – to score anticipation before the event, reaction during it, and sentiment left behind afterward. Then we capture how ChatGPT, Gemini, Perplexity, and Google’s AI Overviews are already summarizing it, so you know what’s being said long after the doors close.
Want to see a sample Event Sentiment Scorecard? Let's walk you through one.
Let's meet →Four intelligence signals. One complete picture of your event.
Every ESS evaluates your event using the same four proven intelligence measures found across our Social Intelligence Scorecard portfolio. Drawing on authentic conversations from before, during, and after your event – as well as how leading AI answer engines summarize and represent it – we combine these intelligence measures into a single Overall Reputation Score (ORS), providing a clear benchmark of your event’s reputation, visibility, and impact.
Overall Reputation Score
The single number that rolls up the four measures below into one read on how your event’s reputation held up: easy to reference, and easy to compare to next year’s program.
Volume of Mentions
How loud the room got: total mentions across the before, during, and after windows, and how often AI engines surface your event at all.
Reach Amplification
The audience size your coverage, influencers, and attendees actually reached, proof the buzz went beyond the room.
Positive Sentiment
What people loved: the moments, speakers, and activations driving buzz, echoed in how AI answers describe the event afterward.
Negative Sentiment
Friction points and complaints worth getting ahead of, before they harden into the lasting AI-generated narrative.
Purely conversational data collected across the open web (blogs, forums, news, review sites, and social), combined with how leading AI answer engines summarize the event. The lookback spans before, during, and after your program, so you see all three phases and how they roll up into one score.
Events create conversations. We measure them.
From audience sentiment and sponsor value to message retention and future event planning, the Event Sentiment Scorecard helps organizations understand what attendees experienced, discussed, remembered, and shared.
Event audience intelligence report
Insights into what attendees experienced, discussed, remembered, shared, and valued most.
Phase-by-phase breakdown
See exactly where sentiment lifted or dipped across the pre-, during, and post-event phases – so you know what to repeat and what to fix next time.
Proof for next year's budget
Hard numbers that make the case for a bigger stage, more budget, or a bigger sponsor deck next time.
One of three scorecards.
Same speed, same fixed cost, same four measures, each pointed at a different question. Got a specific project in mind? Explore the others.
Brand Presence Scorecard
Benchmark your brand's whole footprint (human and AI) against up to four competitors.
Explore BPS →
Topic-Focused Scorecard
Zero in on a single theme, issue, or category and own the narrative around it.
Explore TFS →
Event Sentiment Scorecard
Measure the buzz before, during, and after a launch, campaign, or moment.
You're viewing this scorecard →Actual events, measured.
Real engagements, real events. Here’s how two organizations used the Event Sentiment Scorecard to measure their moment, and what they did with the answers.
Brandweek
How Adweek used the ESS to track more than 1,200 mentions of Brandweek before, during, and after the show, benchmarking year-over-year sentiment and arming its sales team with proof points for advertisers and sponsors.
Read the case study →
Pokémon GO Fest
Niantic tracked sentiment across GO Fest 2023's New York City takeover with the ESS, from pre-event buzz through the Randall’s Island Park and five-borough activities, and into the weeks after, pinpointing which audience segments and influencers moved the needle.
Read the case study →