Clients ask hard questions. Give better answers.
Every agency promises insight. The strongest agencies can prove it.
Metric Centric works behind the scenes as an extension of your strategy, research, and account teams – delivering benchmarked intelligence on your client’s market, competitors, audiences, reputation, and visibility across AI answer engines.
Our work gives your team the evidence to win pitches, sharpen recommendations, validate campaigns, identify new opportunities, and lead more valuable client conversations.
AEO is the new share of voice. ChatGPT, Gemini, Claude and Copilot now field the questions that used to go to a search box. We measure how they describe your client – and whether they name you too.
We do the analysis.
You lead the clients.
Agencies and media groups have access to data. The ones that stand out know what the data means – and what to do next.
Metric Centric becomes an extension of your strategy and insights team, delivering benchmarked marketplace intelligence calibrated to your workflow, reporting cadence, and client objectives. We analyze competitive position, share of voice, thematic sentiment, emerging trends, audience priorities, and how AI answer engines represent your client’s brand when buyers ask questions.
The result isn’t another dashboard. It’s a clear, analyst-led assessment that helps your team make stronger recommendations, defend strategic decisions, and uncover opportunities your competitors haven’t seen.
Some partners invite us into the room. Others present every engagement under their own brand. Both models work. Many agencies have built recurring, white-labeled intelligence offerings on top of our programs – creating new value for clients and new revenue for their business.
Pitching something big? Let's understand the market first.
Want to meet? →Five signals your clients can’t afford to miss.
Markets don’t move because of one conversation or one platform. They move because buyers, competitors, industry experts, creators, journalists, and AI all contribute to the same story.
Metric Centric brings those signals together into one benchmarked, analyst-led view of the market – giving your team a clearer picture than any single tool or dashboard can provide.
Social & creator communities
Instagram, TikTok, X, YouTube, LinkedIn – where campaigns actually land, and where audiences say what the post-buy report won’t.
Review & ratings sites
Google reviews, Trustpilot, G2, Yelp, app stores – unfiltered verdicts that move a reputation faster than any campaign can.
Forums & Q&A communities
Reddit, Quora, Discord, Facebook Groups, niche boards – where people compare notes with no filter on.
Trade press & earned coverage
Trade titles, blogs, newsletters, podcasts – the commentary that frames a category and tells you whose narrative is winning.
AI answer engines
What ChatGPT, Gemini, Perplexity, Claude and Copilot recommend when someone asks who to buy from.
Pure conversational data with a typical 6–12 month lookback, geotargetable to any market, region, or country worldwide.
The moments that win
and lose the account.
Every agency faces defining moments: the new business pitch, the campaign that’s under pressure, the quarterly business review, the renewal conversation, the unexpected competitor.
The difference is rarely more opinions. It’s better evidence. Here’s where marketplace intelligence changes the conversation – and the outcome.
The pitch
"Lovely creative. What do you actually know about our market that we don't?"
The account goes to the shop that answered it. You never find out why.
Walk in with their market examined.
A scorecard on the prospect and two named competitors turns a capabilities deck into a diagnosis. That's hard to un-hear and ignore.
Mid-campaign
"Engagement is fine. So why does the sentiment feel like it's turning?"
You find out at the wrap report, when the spend is already gone.
Catch the shift while it's still a note, not a headline.
Event and topic-level sentiment tracking flags a reaction early enough to adjust the creative instead of writing the apology.
The renewal
"We like working with you. We're just not sure what the retainer bought."
The scope gets trimmed, then reviewed, then put out to bid.
Make the QBR a scoreboard.
Quarterly benchmarks show movement in share of voice and sentiment against named competitors – progress the client can see without taking your word for it.
Answer engines
"I asked ChatGPT who the leaders in our category are. Our client wasn't mentioned. Neither were we."
Every buyer who asks an answer engine first gets a shortlist you're not on.
Own Answer Engine Optimization before your competitors sell it.
AEO visibility measures how the AI answer engines describe your client, which sources they cite, and what it takes to get named. It's the fastest-growing line item on an agency scope – and most shops still can't measure it. See how AEO works →
Decision-ready deliverables.
Not data dumps.
Every engagement ends with a clear, analyst-led assessment your team can put straight into a client pitch, quarterly business review, strategic workshop, or executive presentation. No dashboards to explain. No raw exports to decode. Just benchmarked intelligence that strengthens your recommendations.
Start with a social intelligence scorecard for a rapid benchmark, deepen your understanding with a CV Snapshot, or commission a custom marketplace analysis when the opportunities – or the stakes – grow.
Social Intelligence Scorecards (SIS)
Share of voice, sentiment, and AI visibility scored head-to-head against named competitors – or focused on one topic, launch, or event. It's the quarterly deliverable clients regularly renew for.
Explore the scorecards →
Consumer Voice (CV) Snapshot
A focused read on a brand and the topics shaping its category – how audiences and competitors talk about each. Built for new business, positioning work, and campaign kickoffs.
Explore the CV Snapshot →
Custom Marketplace Analysis (CMA)
A deep study built around the client's questions – channels, competitors, audience segments, and AI visibility – to de-risk a launch, a rebrand, or a media group's next acquisition.
Explore the CMA →Work that stood up in the boardroom.
Real agencies. Real clients. Real decisions. See how partners used Metric Centric’s marketplace intelligence to strengthen strategy, validate recommendations, and deliver work their clients could act on.
