Event Sentiment Scorecard (ESS)

Be the belle of the ball with Metric Centric’s Event Sentiment Scorecard — the easiest way to measure the success of your business’s event.

We analyze purely conversational data collected across the open web — including blogs, forums, news sites, review sites and social media — to measure the anticipation, enjoyment and evaluation of your program. Want to know which marketing efforts, influencers and topics resonated most with your audience? This is the report for you.

The data lookback period includes the time before, during and after the event to measure sentiment of the program itself across five distinct KPIs:

• Volume of Mentions
• Reach Amplification
• Positive Sentiment
• Negative Sentiment
• Overall Reputation Score (ORS)

Along with the straight numbers, Metric Centric provides easy-to-follow charts and visualizations that depict which keywords, sources and influencers were most prominent for the event so that you know how to ensure your next program is even more successful. All in just five days.

But what if you want more answers? For the hows and whys of your event’s performance, Metric Centric can provide a more detailed analysis program (e.g., the Brand Sentiment & Perception Analysis study) to further evaluate all KPI data points and provide summaries of key findings, major insights, lessons learned and recommendations for next steps. All associated costs spent to produce the BPS would then be applied towards any follow-up analysis program and ongoing support.

So what are you waiting for? Let’s get this party started.

Got a specific project in mind? Check out the rest of our fast, affordable and reliable scorecard services:

• Brand Presence Scorecard (BPS)
• Topic Focused Scorecard (TFS)