Who We Are

Our team of senior strategists and data analysts have decades of experience turning data into results. And yes, here’s where we start talking about ourselves in third-person.

Social Listening Analysts

We’re not your typical attention seekers. We analyze consumer attention.

We believe that listening to customers is the best way to know who they are and what they need. (So you can make sure that what they need is YOU.)

At the core of Metric Centric is a network of experienced professionals who know how to quantify the impact of consumer sentiment and perceptions to help our clients navigate the changing landscape of their marketplaces.

Do you want a free 20-minute consultation?

Our Process


We’ve created a research platform that crawls the entire open web for the information you’re looking for, in combination with industry research and audience data.


Our analysts filter massive amounts of data that we review for insights about sentiment, industry challenges and business opportunities.


We develop a summary of our key findings to ensure our clients fully understand audience segments, influencers and public opinion.


Based on our findings, we identify the best branding, messaging and outreach opportunities.

Key Facts

  • Founded by George Assimakopoulos in 2018.
  • One mission: Provide a great service at an unbeatable value.
  • Headquartered in Bethesda, Maryland, USA.
  • A network of data engineers and senior analysts spanning Washington, D.C., to Austin, TX.
  • Partnered with the best technologies in conversational data analytics.
  • More than 50% of our clients are Fortune 500 — but we don’t discriminate. We love working with organizations of all sizes.

George Assimakopoulos

Founder & Managing Principal

George has worn many hats in his 25-year career: B2B and B2C marketer, ideator, strategist, researcher, digital transformation advisor, social media whiz, entrepreneur, small business owner, teacher and coach. Although he’s worked with (and for) Fortune 500 businesses throughout his career, he’s an entrepreneur at heart.

As our founder and managing principal, George leads all strategic growth and business development at Metric Centric. He also regularly teaches classes at The American University, Georgetown University and The University of Maryland on topics including tech media and entrepreneurship. When he’s not working, which is rare, George can be found in the mountains of Idaho, the islands of Greece or spending time with his family in some random movie theater watching rom-coms and sci-fi flicks.