Brand Sentiment & Perception Analysis
Let’s talk about feelings. Specifically, your customers’.
Did you know that an astonishing 95 percent of customers read reviews prior to making a purchase — and 72 percent won’t click “buy” until they’ve read the reviews? In today’s feedback-driven world, the power of customer reviews and peer insight is indisputable.
We live in a world where huge amounts of written information are produced and published every moment, thanks to the Internet, news articles and social media. And our sentiment analysis helps companies keep track of all those words to measure how their brands and products are perceived. Our studies have been used in:
- market research;
- public relations;
- marketing analysis;
- reputation management;
- stock analysis and financial trading;
- customer experience;
- product design;
- and many more fields.
Gaining feedback and analyzing sentiment can provide businesses with a deeper understanding of how customers truly feel about their brand. As a social listening analytics leader, Metric Centric leverages the best-in-class conversational data aggregation tools and technologies to sift through all the noise to find interesting and actionable insights.
Our analysts are experts who work with you to measure the pulse of positivity and negativity towards your business, helping you stay ahead of the shifting marketplace. And what happens once you understand your target audience’s perceptions? That’s when you can start serving their specific needs and interests.