CV Snapshot: In This Together

The Challenge

In This Together, a solution voter advocacy group, wanted to help reduce the polarization toward The California Plastic Pollution Reduction Fee on single-use plastic packaging and food ware. Many groups supporting and disputing the pollution reduction fee were facing a stalemate.

Our Solution

Metric Centric developed a geotargeted CV Snapshot program across the state of California to uncover sentiment and perception variances. The dispositions of all parties were then shared with the California Department of Resources, Recycling and Recovery (CalRecycle).

The Results

Our analysis targeted 12 cities across California and revealed unfiltered feedback toward the pollution-reduction fee. The analysis also identified several key influencers on both sides of the legislation that could serve as advocates toward establishing common interests. Influencers included small businesses, corporations and community leaders.