MC Insights
Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.
Popular tags
- AEO
- Agentic AI
- AI
- AI analytics
- AI and Humanity
- AI Content
- AI Echo Chambers
- AI Engines
- AI Ethics
- AI For Brands
- AI marketing
- AI Overviews
- AI SEO
- AI Transformation
- Answer Engine Optimization
- Answer Engines
- artificial intelligence
- Audience
- audience data analysis
- Audience Intelligence
- audience perception
- B2B
- b2b customer experience
- B2B CX
- B2B Data Analysis
- B2B Data Analytics
- B2B Market Insights
- B2B Market Intelligence
- B2B Market Research
- B2B Marketing
- B2BMarketing
- B2C
- B2G
- Back to the Basics
- Brand
- Brand Authority
- brand strategy
- Brand Trust
- Brand Visibility
- Branding
- building trust
- business intelligence tool
- ChatGPT
- CMO
- competitive intelligence
- competitive intelligence tool
- competitive intelligence tools
- consumer behavior
- consumer insights
- consumer perception
- consumer sentiment
- consumer sentiment tool
- Content Marketing
- Content Strategy
- Conversational AI
- Conversational Analytics
- Conversational Data
- conversational data analytics
- Conversational Search
- Creativity
- customer analysis
- customer behavior
- Customer Centric
- customer data analysis
- customer engagement strategy
- customer experience
- customer feedback metrics
- Customer Focus
- Customer Insights
- Customer Journey
- customer perception
- customer perception analysis
- customer sentiment
- cx
- data analysis
- Data Analytics
- data driven business intelligence
- Design Thinking
- Digital Experience
- Digital Strategy
- Digital Transformation
- Digital Trust
- Due Diligence
- due diligence metrics
- e-Listening
- eListening
- Family Business
- FEDERAL AGENCY CX
- Future Of AI
- Future of Marketing
- Future Of Search
- Future Of Work
- GameStop
- GenAI
- Generative AI
- Generative Engine Optimization
- GEO
- Human Intelligence
- Impact Investing
- Influencer Marketing
- Innovation
- johnny depp vs. amber heard
- know your customers
- Large Language Models
- Leadership
- Learned Content
- LLM Discovery
- LLMs
- luxury
- luxury consumer
- market insights
- market intelligence
- Market Research
- Market Strategu
- Market Strategy
- Marketing
- Marketing Innovation
- Marketing Strategy
- marketplace analysis
- marketplace analytics
- marketplace data analysis
- marketplace metrics
- marketplace research
- marketplace sentiment
- Metric Centric
- natural language processing
- OpenAI
- Operating Models
- personalized marketing
- PR
- predictive analytics
- Private Equity
- product innovation
- Public Relations
- reach amplification
- research and development
- social data
- social intelligence
- social listening
- Social Media
- Tech Trends
- trusted advisor
- voc
- VOC data analysis
- voice of customer
- voice of customer tool
- Voice of the Customer
- voice of the customer tool
- Wikipedia
Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric For more than two decades, digital strategy revolved around a simple premise: Get clicks. Clicks became the currency for attention. Attention became the currency f...
Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric A few weeks ago, I asked three different answer engine platforms the same question: “Who are the top firms in [a specific B2B category]?” The results were revealin...
Conversational Data: The Missing Feedback Loop Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric A few weeks ago, I asked a simple question to a room full of smart B2B executives: “How do you know what people are...
Contributing Author: Michael B. Snead – Business Advisor @ Metric Centric You’re planning a quick weekend getaway to Austin with friends from college, and you’re tasked with making the itinerary – the hotel, dinner reservations, the bars that w...
What LLMs Amplify vs. What They Erase Contributing Author: Michael B. Snead – Business Advisor @ Metric Centric At first, it feels like AI makes everything more visible. You ask a question, and suddenly the answer is right there – summari...