MC Insights

Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.

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Let’s say your business just released a product and everyone is talking about it on social media. Congratulations! You now have thousands of mentions, posts and tweets. But are you getting the chatter you actually want? For organizations establishing...

How did the social media forensic experts “quantify” online commentary towards both actors in the Johnny Depp vs. Amber Heard defamation trial? Based on testimony, a simple Boolean data query was used that did NOT factor in user shares an...

“Going back to the basics strengthens your foundation” – Anonymous I wish I knew who it was that said this, as it is very on point. Going back to the basics means just that: The basics. Ground zero. The fundamentals for whatever discipline your busin...

I once heard Alex Rodriguez (“A-Rod“) respond to an interview question regarding the strikeouts he had throughout his career (2,287 if you’re counting). In a very composed manner, Alex responded by saying “I’ve been at b...

Luxury has a terrible reputation. It starts with the word: The etymology of the word remains rooted in the notion of excess. And excess does reign — from the air miles involved in the annual cycle of fashion “weeks” (perhaps permanently disrupted by ...

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