MC Insights

Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.

Everyone loves a good underdog story when the little guy goes up against the giant and wins. However, in the case of GameStop stock and individual investors vs. short selling hedge fund portfolios, who is David and who is Goliath? If you haven’t hear...

Consumer feedback has become the most important factor for delivering an exceptional user experience. However, many organizations with great product and service ideas never achieve market success because they failed to understand and meet the needs o...

We’ve heard the buzzwords: artificial intelligence (AI), natural language processing (NLP), predictive analytics, and even internet of things (IoT). What does this technical jargon really mean for a business struggling to gain a competitive advantage...

Faced with an increasingly turbulent world, it is more important than ever for companies to pay attention to what their consumers are saying about them and use the insights acquired to continually improve and maintain a competitive advantage. B2B org...

As restrictions around the world ease and consumer spending begins to reappear, the buyer’s journey needs to adapt to the next new normal. Even as the COVID-19 crisis continues, consumer behavior has changed with lasting implications. The ripple effe...

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