MC Insights

Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.

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The Synthetic Authority Problem: What Do LLMs Actually Know? Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric Millions of people now treat AI systems as if they are all-knowing sources of information. They ask a...

How LLMs Learn (and Why It Matters) Contributing Author: Michael B. Snead – Business Advisor @ Metric Centric For many people, AI can feel like the answer to problems we couldn’t solve before. It finishes sentences better than your English teac...

From Search Engines to Answer Engines – How LLMs Are Reshaping the Internet Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric Valentine’s Day is circled on the calendar, and this year you’ve sworn you’ll get...

Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric Artificial Intelligence (AI) has quickly become one of the most transformative technologies in history. It can write code, compose music, design logos, and recomme...

Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric Answer Engine Optimization (AEO) isn’t just tweaking a few web pages. It’s ensuring your brand is part of the conversation when users ask questions using ChatGPT,...

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