MC Insights

Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.

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Federal agencies are grappling with how to interpret and implement the latest guidance from the Office of Budget and Management (OMB) in Circular A-11. Section 280 outlines details on how agencies are expected to measure and manage customer experienc...

Summer Fridays may be in full effect, but that doesn’t mean the expectations of your clients are any slower or lower. As August heat and humidity rises, so does the opportunity to influence or shift how metrics are integrated into fall campaigns, and...

Data is central to our decision-making process. I’m not sure we need/want to know that. Both of these statements typically happen in the same conversation with executive and marketing leadership when discussing data use by their organization. Public,...

People-watching at a coffee shop can tell you a lot about the surrounding neighborhood. The demographics of the customers and non-customers, the ebb and flow of commuter traffic, the dynamics of other nearby businesses and competitors, or even potent...

When the term “curate” shifted from the art world to the aisles of Home Goods, a general sigh of annoyance emitted from the marketing world as a useful and purposeful word “jumped the shark.” Yet, despite our collective tiredness of social influencer...

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