MC Insights
Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.
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Value. Fear. Curiosity. These are the top three ways we saw clients and the marketplace interact with sentiment and perception data in 2019. Conversations across sectors are now littered with “data driven decision-making” comments. Howeve...
How is it already December? This is the question that will echo across offices next Monday. The end of 2019 and arrival of 2020 comes into clear view in the last month of the year. For many organizations it is both the arrival of year end and the pla...
Federal agencies are grappling with how to interpret and implement the latest guidance from the Office of Budget and Management (OMB) in Circular A-11. Section 280 outlines details on how agencies are expected to measure and manage customer experienc...
Summer Fridays may be in full effect, but that doesn’t mean the expectations of your clients are any slower or lower. As August heat and humidity rises, so does the opportunity to influence or shift how metrics are integrated into fall campaigns, and...
Data is central to our decision-making process. I’m not sure we need/want to know that. Both of these statements typically happen in the same conversation with executive and marketing leadership when discussing data use by their organization. Public,...