MC Insights

Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.

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Analysts and marketers share a common bond over data– leveraging good data to make informed decisions drives both professional groups. The Metric Centric team benefits from expert insight on both sides that we draw on continuing to refine and i...

My customers are not on social media. B2B leadership echoes this sentiment across the country when asked about the relevancy of social media to their customers. Facebook, Twitter, blogs, and forums are dismissed as not relevant destinations for their...

Customers buy for their reasons, not yours. No matter what your product is, ultimately your company is in the education business. Your customers need to be continuously educated about the advantages of doing business with you and taught how to make o...

Alternative data levels the playing field between investors and corporate insiders. Venture capitalists leverage alternative data to provide them with crucial information about companies’ performance. Wall Street research analysts can monitor busines...

Businesses are driven by customer demand. Customers have expectations that are patterned by what they see and hear around them, what they experience in their personal and professional life, and by financial and social influences. The process of explo...

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