MC Insights

Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.

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Customers buy for their reasons, not yours. No matter what your product is, ultimately your company is in the education business. Your customers need to be continuously educated about the advantages of doing business with you and taught how to make o...

Alternative data levels the playing field between investors and corporate insiders. Venture capitalists leverage alternative data to provide them with crucial information about companies’ performance. Wall Street research analysts can monitor busines...

Businesses are driven by customer demand. Customers have expectations that are patterned by what they see and hear around them, what they experience in their personal and professional life, and by financial and social influences. The process of explo...

Legacy is a family business. For family enterprises built upon generations of hereditary wealth, elements that comprise their legacy are both tangible and intangible. Beyond the value on the balance sheet, there is value in the family name. John A. D...

Merchants of Death. The MOD Squad in Thank You for Smoking has long been the abstract idea of the types of companies that some investors avoid. Portfolio managers will circumvent businesses which attract negative marketplace sentiment in fear of the...

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