MC Insights
Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.
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Legacy is a family business. For family enterprises built upon generations of hereditary wealth, elements that comprise their legacy are both tangible and intangible. Beyond the value on the balance sheet, there is value in the family name. John A. D...
Merchants of Death. The MOD Squad in Thank You for Smoking has long been the abstract idea of the types of companies that some investors avoid. Portfolio managers will circumvent businesses which attract negative marketplace sentiment in fear of the...
How you define and measure quality matters. Organizational leadership within a single entity may define quality differently. Does your organization have a clear definitional understanding of quality and a well-defined approach to measure and continuo...
Do consumers perceive and appreciate your company as a brand or as a specific product provider? Understanding how your customers see you can have an impact on their overall satisfaction. The marketplace may react differently when end-users consider t...
Business owners will be familiar with the old adage that a happy customer will tell 1-2 people, but an unhappy customer will tell seven. Know your organization’s NPS. If one customer is passionate about solving a particular problem, there are likely...