MC Insights

Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.

Popular tags

View All View Less

How you define and measure quality matters. Organizational leadership within a single entity may define quality differently. Does your organization have a clear definitional understanding of quality and a well-defined approach to measure and continuo...

Do consumers perceive and appreciate your company as a brand or as a specific product provider? Understanding how your customers see you can have an impact on their overall satisfaction. The marketplace may react differently when end-users consider t...

Business owners will be familiar with the old adage that a happy customer will tell 1-2 people, but an unhappy customer will tell seven. Know your organization’s NPS. If one customer is passionate about solving a particular problem, there are likely...

To effectively measure source influence, it is essential to understand the ratio of influencers to followers on an individual social channel. Large followings do not always equate engagement. Businesses should measure how many reactions influencers r...

There is a new expectation concerning the right to access information to build a purchasing decision. Businesses may recognize the need to be active in social media, yet many do not truly understand how to do so successfully and how they should be me...

1 5 6 7 8