MC Insights

Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.

Do consumers perceive and appreciate your company as a brand or as a specific product provider? Understanding how your customers see you can have an impact on their overall satisfaction. The marketplace may react differently when end-users consider t...

Business owners will be familiar with the old adage that a happy customer will tell 1-2 people, but an unhappy customer will tell seven. Know your organization’s NPS. If one customer is passionate about solving a particular problem, there are likely...

To effectively measure source influence, it is essential to understand the ratio of influencers to followers on an individual social channel. Large followings do not always equate engagement. Businesses should measure how many reactions influencers r...

There is a new expectation concerning the right to access information to build a purchasing decision. Businesses may recognize the need to be active in social media, yet many do not truly understand how to do so successfully and how they should be me...

Marketplace intelligence begins with listening– to your customers, the market, industry experts, your competitors, and anyone that is mentioning your brand online. Business leaders and companies must measure the impact of social influence on their br...

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