MC Insights
Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.
Popular tags
- AI analytics
- artificial intelligence
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- audience data analysis
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- due diligence metrics
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- know your customers
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- Voice of the Customer
- voice of the customer tool
In an era of digital transformation, businesses are increasingly relying on data-driven insights to gain a competitive edge. And there are two terms that dominate the conversation: data analytics and artificial intelligence (AI) analytics. While they...
It’s hard to keep up in our fast-paced digital world. You’ve got to keep a close eye on what customers are saying online, who and what they’re paying attention to and where exactly your business fits in that conversation. Obviously, social listening...
Let’s say your business just released a product and everyone is talking about it on social media. Congratulations! You now have thousands of mentions, posts and tweets. But are you getting the chatter you actually want? For organizations establishing...
How did the social media forensic experts “quantify” online commentary towards both actors in the Johnny Depp vs. Amber Heard defamation trial? Based on testimony, a simple Boolean data query was used that did NOT factor in user shares an...
“Going back to the basics strengthens your foundation” – Anonymous I wish I knew who it was that said this, as it is very on point. Going back to the basics means just that: The basics. Ground zero. The fundamentals for whatever discipline your busin...