Sentiment & Perception Studies
Customers buy for their reasons, not yours. Lucky for you, they’re already telling you exactly why. (You just have to listen.)
Understanding the key factors that shape perceptions of your business — measuring what really matters — is necessary for any organization to succeed. And those perceptions are shaped by all kinds of data points: customer use, brand experiences, functionality, reputation and word of mouth.
Across the open web, people tend to be very candid with their thoughts and opinions about your business. (And your competitors.) By tracking reactions to your brand across news sites, review sites, blogs, forums and social media, you’ll know what people are saying. After analyzing that conversational data, you can understand how your brand is perceived in the mind of customers, prospects and other stakeholders, and respond rapidly.
When confronted with a buying decision, you want your customers to be confident and comfortable to proceed with your brand. Ultimately, our perception studies help you understand the value of your company’s product or service in the marketplace.