MC Insights

Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.

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Marketplace intelligence begins with listening– to your customers, the market, industry experts, your competitors, and anyone that is mentioning your brand online. Business leaders and companies must measure the impact of social influence on their br...

Listening to customers holds a value that is fully measurable and can provide immediate direction on how a company can advance retention rates and lower operational costs. Actively listening to the needs of customers isn’t optional – it is mandatory...

When a business operates with limited knowledge for what their audience appreciates, valuable indicators that validate marketplace strategies or signal that it may be time to pivot are lost. Recently, I was asked by a private equity group to speak to...

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