MC Insights
Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.
Popular tags
- artificial intelligence
- Audience
- audience data analysis
- audience perception
- B2B
- b2b customer experience
- B2B CX
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- B2B Market Intelligence
- B2B Market Research
- B2B Marketing
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- Back to the Basics
- Brand
- Branding
- building trust
- business intelligence tool
- ChatGPT
- competitive intelligence tool
- competitive intelligence tools
- consumer behavior
- consumer insights
- consumer perception
- consumer sentiment
- consumer sentiment tool
- Content Marketing
- Conversational Analytics
- Conversational Data
- conversational data analytics
- customer analysis
- customer behavior
- customer data analysis
- customer engagement strategy
- customer experience
- customer feedback metrics
- Customer Focus
- customer perception
- customer perception analysis
- customer sentiment
- cx
- data analysis
- Data Analytics
- data driven business intelligence
- Due Diligence
- due diligence metrics
- e-Listening
- eListening
- Family Business
- FEDERAL AGENCY CX
- GameStop
- Impact Investing
- Influencer Marketing
- johnny depp vs. amber heard
- know your customers
- luxury
- luxury consumer
- market insights
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- Market Research
- Market Strategu
- Market Strategy
- Marketing
- marketplace analysis
- marketplace analytics
- marketplace data analysis
- marketplace metrics
- marketplace research
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- Metric Centric
- natural language processing
- OpenAI
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- research and development
- social intelligence
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- trusted advisor
- voc
- VOC data analysis
- voice of customer
- voice of customer tool
- Voice of the Customer
- voice of the customer tool
When the term “curate” shifted from the art world to the aisles of Home Goods, a general sigh of annoyance emitted from the marketing world as a useful and purposeful word “jumped the shark.” Yet, despite our collective tiredness of social influencer...
Prove your value. Agencies have different ways of stating this idea to their clients and staff. Everyday this idea is top-of-mind for agency leaders. Whether you are a creative agency, public relations, or public affairs shop you need to demonstrate...
Perception matters. Even for the U.S. government and its 445 federal agencies. When you peel back the perception of government organizations as being large, unresponsive, and disconnected there are real teams of people who endeavor to fulfill their m...
Engaging B2B customers effectively is a complex process. From addressing users differently based on their roles to maintaining proper knowledge of each account user to ensure communications are relevant and effective. Without the right data infrastru...
Analysts and marketers share a common bond over data– leveraging good data to make informed decisions drives both professional groups. The Metric Centric team benefits from expert insight on both sides that we draw on continuing to refine and i...