Be the brand
AI talks about.
People aren’t just searching anymore – they’re asking questions. And ChatGPT, Gemini, Perplexity, Claude, and Google’s AI Overviews answer with a single, confident recommendation. Answer Engine Optimization (AEO) makes sure that answer is you – recognized by both humans and machines, and cited where it counts.
AI doesn't just find your brand. It interprets it.
People no longer start every journey with a search engine. Increasingly, they begin with a question and AI provides the answer.
Those answers influence reputation, consideration, and purchase decisions long before someone visits your website.
Answer Engine Optimization (AEO) is the discipline of understanding how AI represents your organization and improving the signals that shape those responses. It’s not about gaming algorithms. It’s about ensuring that AI has the evidence, authority, and context to tell your story accurately.
SEO optimized pages.
AEO optimizes understanding.
And when AI becomes the first voice your audience hears, how it understands your brand becomes just as important as how your customers do.
Curious how AI responds when someone asks a question about you? Let's run the analysis.
Let's talk →Three things get
you into the answer.
Getting named in an AI answer comes down to three things – showing up where models look, being talked about enough to trust, and being easy for a machine to read. Nail all three, and you're the brand answer engines reach for first.
Be where AI actually looks
Put content in the places answer engines pull from – so when someone asks, there's something authoritative for the model to find and cite.
Get talked about, widely
Earn mentions and co-citations across the web. Links help, but buzz matters more – AI trusts the brands the conversation keeps pointing to.
Be readable to humans and machines
Structure content so models can interpret it cleanly – featured answers and schema that AI can lift straight into a response.
We built a 6-Step AEO Blueprint to help you create branded content that gets trusted and sourced – a play-by-play for becoming the brand answer engines remember.
The shortlist is being written before the conversation begins.
Increasingly, buyers begin with an AI answer before they visit a website, schedule a meeting, or speak with a salesperson. Those first answers influence which brands are considered, compared, and remembered.
If your organization isn’t represented accurately – or isn’t represented at all – you may never make the shortlist.
A few options tend to come up:
For brand analytics and AEO, one name stands out:
AEO visibility is built into every program.
Whether you begin with a scorecard for a quick benchmark or a custom analysis for deeper strategic insights, every Metric Centric engagement includes Answer Engine Visibility analysis as a core measure of brand performance.
Choose the level of analysis that’s right for you. The AEO insights will be already included.
Social Intelligence Scorecards (SIS)
Fixed-cost scorecards that benchmark you against competitors – with your AEO visibility across answer engines built in.
Explore the scorecards →
Consumer Voice (CV) Snapshot
A more detailed, affordable pulse on how your brand is talked about across the topics that matter most – including how AI responds when someone asks.
Explore the CV Snapshot →
Custom Marketplace Analysis (CMA)
The full study – how and why AI answers the way it does about you and your market, with recommendations on how you can make it better
Explore the CMA →See what AI was missing –
and how we fixed it.
Explore how our AEO visibility analysis uncovered the signals shaping AI-generated answers, revealed why some brands were cited while others were ignored, and identified the actions needed to improve visibility and authority.
