Measure your brand. Benchmark your competitors.
The Brand Presence Scorecard (BPS) benchmarks your brand against up to four competitors across the open web, and across the AI answer engines your customers now ask first. A fast, affordable read on exactly where you stand.
ORS is the one score that brings all four KPIs together to benchmark your brand against the entire competitive landscape.
Sometimes you just want to know how you stack up against the competition, including in the eyes of AI.
You may not have the tools, analysts, or time to run the research yourself. That’s where the Brand Presence Scorecard comes in: a concise, benchmarked summary of social intelligence and answer-engine data points, delivered fast, affordably, and reliably.
We engineered the BPS to quantitatively compare one brand against three or four competitors across the open web and the AI answer engines, so you see not only what people are saying, but what ChatGPT, Gemini, Perplexity, and Google’s AI Overviews say when someone asks about you.
Want to see a sample Brand Presence Scorecard? Let's walk you through one.
Let's meet →Four data points. One clear benchmark.
Every BPS scores your brand (and up to four competitors) across four KPIs, then rolls them into a single Overall Reputation Score (ORS). All drawn from open-web conversation and how the AI answer engines represent each brand.
Overall Reputation Score
The single number that ties the other four KPIs together: your reputation at a glance, benchmarked against your competitive set and easy to track over time.
Volume of Mentions
How loud the conversation is: your raw share of voice, and how often engines surface you at all.
Reach Amplification
How far it travels: the audience size those mentions and citations actually reach.
Positive Sentiment
What’s working in your favor, across human conversation and the way AI answers describe you.
Negative Sentiment
The risks, friction, and inaccuracies to get ahead of, including what the AI engines get wrong.
Pure conversational data collected from across the open web – including news, blogs, forums, review sites, and social media – combined with an analysis of how leading AI answer engines represent each brand. Typical analysis covers the previous 6–12 months of market conversations.
Know your market. Strengthen your position.
Whether you’re benchmarking against competitors, validating brand perceptions, or identifying new opportunities to improve visibility and representation across AI answer engines, the BPS provides a complete view of where your brand stands today – and where it can go next.
Reliable checkpoint
A fast, honest read on how your brand is really perceived across the marketplace relative to your direct competitors.
Agency sales enablement
Objective competitive intelligence that turns sales conversations into strategic business opportunities.
Pre-exclusivity commercial intelligence
Assessment of marketplace reputation and position to identify strengths and gaps before deeper due diligence begins.
Need the how and why behind the numbers?
Roll your BPS into a full Custom Marketplace Analysis to drill into the drivers behind every score, and we’ll credit everything you spent on the scorecard toward it.
One of three scorecards.
Same speed, same fixed cost, same KPIs, each pointed at a different question.
Got a specific project in mind? Explore the others.
Brand Presence Scorecard
Benchmark your brand's whole footprint (human and AI) against up to four competitors.
You're viewing this scorecard →
Topic-Focused Scorecard
Zero in on a single theme, issue, or category and own the narrative around it.
Explore TFS →
Event Sentiment Scorecard
Measure the buzz before, during, and after a launch, campaign, or moment.
Explore ESS →BPS in action.
See how organizations use the Brand Presence Scorecard to benchmark their
competitive position, understand how they’re perceived by both people and AI,
and turn those insights into smarter business decisions.
