Every purchase starts with someone else’s opinion.
Consumers rarely buy without researching first. They read reviews, compare alternatives, ask friends, and now ask AI answer engines which brands they should trust.
Metric Centric measures the signals that influences those decisions to deliver a clear picture of where your brand stands in the marketplace.
AI is the new word of mouth. Shoppers ask ChatGPT, Gemini, Claude and Copilot what to buy before they ever reach a product page. We track how the engines describe you – and whether you get recommended.
You know your product. Do you know why customers choose it?
Consumers don’t begin with your website. They begin with other people – reading reviews, comparing products, watching creators, browsing marketplaces, and increasingly asking AI answer engines what they should buy.
Metric Centric reveals what impacts those decisions from public conversations and AI-generated responses. You’ll understand who’s influencing demand, what’s driving preference, where your competitors are winning, and how your brand is represented when answer engines join the conversation.
From rapid scorecards to comprehensive marketplace analyses, we deliver decision-ready intelligence – not another dashboard.
Not sure what your customers are saying? Let's listen together.
Book it →Five signals influencing every purchase.
The path to purchase begins long before someone clicks “Add to Cart.” Buying decisions are shaped by reviews, communities, marketplaces, social conversations, creator content, and AI-generated answers.
Metric Centric uncovers the signals behind those decisions – and transforms them into marketplace intelligence you can act on.
Social media & communities
Instagram, TikTok, X and the everyday posts where customers rave, vent, and tag their friends.
Review & ratings sites
Trustpilot, Google and Yelp, and the star ratings that make or break a purchase.
Retail & marketplace listings
Amazon, Target and DTC storefronts where reviews and Q&A shape the buy box.
Forums & Q&A communities
Reddit, Quora and niche groups where shoppers ask each other what’s actually worth it.
AI answer engines
What ChatGPT, Gemini, Claude and Copilot recommend when a shopper asks what to buy.
Pure conversational data with a typical 6–12 month lookback, geotargetable to any market, region, or country worldwide.
The market is moving. What you don't see can hurt you.
Your market doesn’t wait for quarterly reports. Customer opinions, competitor momentum, emerging trends, and AI-generated recommendations shape buying decisions every day.
When you don’t measure those signals, missed opportunities and hidden risks become visible only after they affect sales, market share, or brand reputation.
Here’s what you’re missing – and what changes once you can see it.
You're losing deals you never knew you were in.
Shoppers compare you, pick someone else, and never say a word to you about why.
See what changesWin/loss signals surface the real objection so you can fix it before the next hundred shoppers hit the same wall.
You're building for a market that already moved on.
Roadmaps built on gut-instincts miss the features and formats customers are openly asking for.
See what changesUnmet-need signals point you at demand that already exists – and the content shoppers are searching for right now.
A sentiment shift becomes a crisis before you notice.
By the time a complaint reaches your inbox, it's already trending somewhere you weren't watching.
See what changesReal-time listening flags reaction momentum – good or bad – while you can still get ahead of it and put the good to work.
AI answer engines are recommending your competitor, not you.
Shoppers ask ChatGPT, Gemini and Claude what to buy – and your brand isn't on the list.
See what changesAEO visibility analysis tracks how the AI answer engines describe you – and what it takes to get recommended.
Your customers, decoded.
No dashboards to manage. No data overload. Every engagement ends the same way: a clear, analyst-written assessment of your market, your customers, and the forces shaping purchase decisions. It’s built for business leaders – not data analysts – and ready to inform your next presentation, planning session, or board meeting.
Begin with a scorecard, deepen your understanding with a marketplace snapshot, or commission a full marketplace analysis as the stakes and opportunities grow.
Social Intelligence Scorecards (SIS)
How your brand stacks up on buzz, love, and AI visibility – scored head-to-head against the competitors your shoppers actually name, or zoomed in on a single product, campaign, or viral moment. A running scoreboard for your brand and marketing teams.
Explore the scorecards →
Consumer Voice (CV) Snapshot
A focused read on how real shoppers talk about your brand and the trends shaping your category – the praise, the gripes, and the comparisons. Perfect to pressure-test a launch, validate positioning, or brief a campaign kickoff.
Explore the CV Snapshot →
Custom Marketplace Analysis (CMA)
A deep study built around your questions – the audiences, channels, competitors, and AI visibility that matter to you – to de-risk a launch, rebrand, or a move into a new market.
Explore the CMA →Real brands. Real markets. Real decisions.
See how consumer brands transformed thousands of public market signals into actionable intelligence – uncovering what drives preference, where competitors are winning, and how to influence the next buying decision.
