Don’t stop at the score. Understand the reaction.
Customers buy for their reasons, not yours. They react to experiences, campaigns, products, news, competitors, and each other. We measure those reactions by investigating sentiment and perception data points – not to judge your reputation, but to uncover what’s driving them. That’s where the intelligence begins.
Everyone measures
sentiment. Few explain it.
Positive sentiment. Negative sentiment. Neutral sentiment. Most platforms stop there. Metric Centric doesn’t.
To us, sentiment isn’t an outcome – it’s an invitation to investigate. Every percentage represents thousands of conversations. Our analysts determine what caused those reactions, why they matter, and what your organization should do next.
Think of sentiment like a barometer.
A barometer doesn’t predict rain. It measures conditions that make rain more likely. Rain may come, and it may not. Sentiment works exactly the same way. It doesn’t tell you whether a brand is objectively “good” or “bad.” It tells us where meaningful reactions are forming.
Our analysts investigate those signals to uncover the conversations, behaviors, and events driving them. The score is only the beginning.
Curious about your target audience reactions? Let's take a look.
Let's meet →Turning reactions into actionable intelligence.
To study sentiment and perception, we read the signals that quietly decide whether someone chooses you – pulled from real, unprompted conversation and from how the AI answer engines represent you.
Social platforms
Posts, replies, and reactions in the public feed – where perceptions shift every day.
News & blogs
Earned coverage and independent commentary that frame how your brand is seen.
Forums & communities
Reddit, Quora, and niche groups – the candid, unfiltered threads where people go deep.
Review sites
First-hand verdicts on product, service, and experience – buying signals in plain sight.
AI answer engines
What ChatGPT, Gemini, Perplexity, and Google’s AI Overviews say when someone asks about you.
Pure conversational data, typical lookback of 6–12 months, geotargetable to any state, country, or international region.
In the age of AI, perception hardens faster than ever.
There’s a new voice in that conversation now: the AI answer engines. Buyers now ask ChatGPT, Gemini, Claude and Perplexity before they ask you – and the answer they get becomes their opinion, at scale, in seconds. A perception you never saw is already turning into a feeling and then a decision. That’s why studying it early matters more than ever. Same customer, two ways:
Same customer. Two futures. The difference is a perception you can measure and aim to shape with our AEO visibility analysis – before it hardens into a decision.
A reaction today often becomes tomorrow’s outcome. Understanding those reactions early helps organizations identify emerging opportunities, recognize developing risks, and make better decisions before the market catches up.
Right-sized to your needs.
Every business question starts with understanding people. Our programs transform conversations and reactions into the intelligence needed to make better decisions.
The same analyst-led methodology – powered by Conversational Data Analytics and AI Answer Engine analysis – is available as a fast snapshot, a benchmarked scorecard, or a comprehensive custom engagement.
Reaction Intelligence is especially valuable when…
- Launching a new product
- Evaluating campaigns
- Understanding customer experience
- Measuring thought leadership
- Preparing executives
- Managing reputation
- Monitoring policy changes
- Campaign competitors
- Tracking public affairs initiatives
- Exploring new markets
Learn how people perceive you through a fast scorecard, a benchmarked snapshot, or a full custom analysis. Same candid data – VoC and AEO – scaled to the questions you’re asking.
Social Intelligence Scorecards (SIS)
Benchmark the signals towards your brand or industry topics that shape your audience's reactions and perceptions.
Explore the scorecards →
Consumer Voice (CV) Snapshot
Understand what's being said about your brand, competitors, and topics – ideal for deeper benchmark, quick validation, or early market intelligence.
Explore the CV Snapshot →
Custom Marketplace Analysis (CMA)
A comprehensive study that drills into the how and why behind every number, tailored to the questions that matter to you.
Explore the CMA →From reactions to results.
See how organizations used sentiment and perception signals to uncover the causes behind audience reactions – and turned those insights into better business decisions.
