Brand Sentiment & Perception Analysis: Beringer Capital | Benzinga
Private equity group Beringer Capital was considering an investment in the premier global financial news platform Benzinga to deepen its presence across the United States. To do so effectively, they wanted to learn about the overall sentiment and perceptions towards the brand versus several direct competitors. Beringer also wanted to identify if Benzinga was considered a thought leader in the marketplace based on specific investment topics of interest.
A consumer sentiment analysis study was developed by analyzing online conversational data to understand the professional perceptions for Benzinga — particularly compared to its direct competitors. The analysis report included several topic-focused subsections to illustrate Benzinga’s marketplace presence with investors and brokers throughout the U.S.
The ESS captured actionable brand insights and revealed several options for Niantic to synthesize marketing strategies and outreach programs. Through our ESS scorecard analysis, Niantic recognized how certain audience segments and influencers impacted the event’s reputation. By monitoring future Pokémon events with ongoing ESS programs, Niantic will improve upon overall event marketing programs, enabling them to evolve the GO Fest’s ongoing communications strategy based on what is (or isn’t) working.
“Metric Centric helps us to understanding the marketplace sentiment and perceptions towards business sectors we target for investment by analyzing conversational data gathered from real consumers.”
Chair & Managing Partner, Beringer Capital, LP