Every buyer
leaves a trail.
Pay attention.
Every buying decision creates a trail of signals – industry discussions, analyst commentary, review sites, customer experiences, competitor messaging, and now AI-generated answers.
Long before a prospect visits your website or speaks with your sales team, they’ve already formed an opinion based on what they’ve found.
Transform those signals into benchmarked marketplace intelligence so you know how your brand is perceived, how you compare, and where your greatest opportunities lie.
AI is the new RFP shortlist. Buyers ask ChatGPT, Gemini, Claude and Copilot who to consider before they ever fill out a form. We track how the answer engines describe you – and whether you make the list.
Don't assume your buyers aren't talking in public.
One of the biggest misconceptions in B2B is that buying decisions happen behind closed doors.
In reality, every purchase leaves a trail – industry discussions, customer reviews, analyst commentary, competitor content, trade publications, community forums, and increasingly AI-generated answers. Whether you sell directly to end users, channel partners, distributors, or enterprise buyers, your market is evaluating you long before your sales team joins the conversation.
We transforms those market signals into benchmarked competitive intelligence. Compare your position against named competitors, identify the organizations shaping the conversation, uncover emerging opportunities, detect reputational risks, and understand how AI answer engines represent your brand when buyers ask questions.
Whether you need a rapid scorecard, a focused market assessment, or a comprehensive marketplace analysis, we turn thousands of conversations and AI signals into decision-ready intelligence you can take straight into the boardroom.
Not sure what your buyers are saying? Let's listen together.
Book it →Five places where buyers shape their shortlist.
From analyst reports and review sites to industry forums and AI answer engines, buyers leave behind clues about what they trust, compare, and ultimately choose.
Metric Centric measures each one, benchmarks the results against your competitors, and delivers a clear picture of where your brand stands – and what to do next.
LinkedIn & professional networks
Where decision-makers signal intent, endorse peers, and debate your category in the open.
Review & comparison sites
Gartner, Capterra, TrustRadius, and the head-to-head verdicts that make or break a shortlist.
Industry forums & communities
Reddit, Quora and niche communities where practitioners compare notes candidly.
Trade press & analysts
The earned coverage and analyst commentary that frames how your category is understood.
AI answer engines
What ChatGPT, Gemini, Perplexity and Copilot recommend when a buyer asks who to consider.
Pure conversational data with a typical 6–12 month lookback, geotargetable to any market, region, or country worldwide.
Every conversation reveals
an opportunity.
Your buyers, customers, partners, and prospects are telling you how they evaluate your market – through reviews, forums, industry discussions, and the questions they ask AI.
We connect to those signals, explain what they mean, and show you where to move next.
"We shortlisted them, but went with someone else – their onboarding just looked lighter."
Win the deals you're quietly losing.
Win/loss intelligence surfaces the real objection so you can fix it before the next ten buyers hit the same wall.
"Has anyone actually gotten this category to play nice with Salesforce?"
Build what the whole segment is asking for.
Unmet-need signals feed your roadmap – and the content buyers are already searching for.
"Honestly, their support has gotten way better this year."
Amplify a proof point while reaction is peaking.
Catch positive momentum as it builds and put it to work across sales, marketing, and PR.
"I asked ChatGPT for the top vendors in the space – and they weren't even on the list."
Get recommended by the answer engines.
AI engines now build vendor shortlists before buyers reach your site. Answer Engine Optimization (AEO) tracks how they describe you – and what it takes to get recommended.
Decision-ready intelligence.
Not another dashboard.
Every engagement ends with the same outcome: a clear, analyst-led assessment of your market, your competitors, and your opportunities. No software to learn. No dashboards to manage. Just actionable intelligence your leadership team can use immediately.
Start with a scorecard. Expand into a snapshot. Scale to a custom marketplace analysis as your strategic questions become more complex.
Social Intelligence Scorecards (SIS)
Share of voice, sentiment, and AI visibility scored head-to-head against named competitors – or focused on a single topic, technology, or event moving your category. A quarterly benchmark for leadership.
Explore the scorecards →
Consumer Voice (CV) Snapshot
A focused read on both your brand and the topics shaping your category – how buyers and competitors talk about each. Ideal to pressure-test a new market, validate positioning, or brief a sales kickoff.
Explore the CV Snapshot →
Custom Marketplace Analysis (CMA)
A deep study built around your questions – channels, competitors, buyer segments, and AI visibility – to de-risk a launch, repositioning, or M&A decision.
Explore the CMA →Real marketplace analyses.
Real business decisions.
Explore how organizations used our marketplace intelligence to benchmark competitors, uncover buying signals, identify growth opportunities, and understand how both people and AI shaped market perception.
