Markets are always changing. Here’s what we’re seeing.
Every day, our analysts study public conversations, competitive activity, and AI-generated answers across industries and markets. Most of that work stays inside client engagements. When we uncover patterns that matter more broadly, we write about them here.
Original research. Practical observations. Marketplace intelligence designed to help leaders make better decisions.
One theme keeps winning. Buyers now ask a machine before they ask a vendor. Most of what we publish comes back to that – and to what it costs a brand to be absent from the answer.
Everything we've written down.
Looking for something in particular? Filter by what you’re wrestling with – and each article will give you something to learn and act on.
More Data. Less Clarity.
Contributing Author:George Assimakopoulos – Managing Principal @ Metric Centric At 8:47 on a Monday morning, a marketing executive opens her laptop and starts clicking through dashboards. There is more information on the screen than any executive could reasonably process before lunch. So, she asks the question: What should I care about? That question increasingly defines […]
From Clicks to Questions: How AI Answer Engines Are Rewriting Value, Influence and Decision-Making
Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric For more than two decades, digital strategy revolved around a simple premise: Get clicks. Clicks became the currency for attention. Attention became the currency for influence. And influence became the currency for business value. Entire industries were built around optimizing this model. SEO teams chased […]
How AI Decides What To Cite (And Why Most Brands Get It Wrong)
Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric A few weeks ago, I asked three different answer engine platforms the same question: “Who are the top firms in [a specific B2B category]?” The results were revealing. Some well-known brands appeared consistently. Others – equally credible, equally capable – were nowhere to be found. […]
Conversational Data: The Missing Feedback Loop
Conversational Data: The Missing Feedback Loop Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric A few weeks ago, I asked a simple question to a room full of smart B2B executives: “How do you know what people are saying about your brand?” The answers came quickly – surveys, social listening tools, customer reviews, NPS […]