We don’t chase
attention.
We measure it.
Markets speak before they move.
Metric Centric is a team of senior analysts, researchers, and data engineers who transform public conversation into marketplace intelligence leaders can act on. We combine conversational data analytics with answer engine visibility to help organizations understand how they’re perceived, how they compare, and what those perceptions mean for future decisions.
We analyze the conversations happening across social platforms, forums, review sites, news, blogs, and communities – alongside the answers generated by AI engines like ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google’s AI Overviews. Together, those signals reveal how customers, stakeholders, investors, students, voters, and buyers are forming opinions long before they engage directly with your organization.
No dashboards to manage. No software to learn. No licenses to maintain. Just benchmarked, analyst-led intelligence designed to answer the questions leadership actually asks.
Social platforms & communities
Reviews, forums & marketplaces
News, trade press & analysts
Podcasts, video & blogs
AI answer engines
The best decisions begin with market intelligence.
Your customers, competitors, critics, champions, employees, investors, and the media are describing your market in public every day – in their own words. Together, those conversations form the most candid source of marketplace intelligence available. Most organizations never read it.
Metric Centric was built to change that.
We combine advanced natural language processing (NLP), conversational data analytics, and Answer Engine Visibility analysis with experienced analysts who know the difference between a spike and a meaningful shift. The result is a benchmarked, decision-ready assessment of where you stand, how you compare, and what deserves your attention next.
Today, those conversations have another audience. AI answer engines increasingly rely on public information to answer questions about brands, organizations, institutions, and industries. We measure how those engines represent you, benchmark your visibility against competitors, and identify the market signals shaping their responses.
Our philosophy has remained the same since day one: the best decisions begin with market intelligence.
Founded in 2018 by tech-media entrepreneur and social intelligence leader George Assimakopoulos, Metric Centric remains proudly independent, analyst-led, and committed to delivering exceptional intelligence with speed, clarity, and value.
Thirty minutes with an analyst. No sales pitch. Just perspective.
Let's meet →Search. Sort. Share. Spark. And now, Surface.
The same five steps run behind every scorecard, snapshot, and custom analysis we deliver – whether the question is about a brand, a topic, an event, or an entire category.
The fifth step is new, because the answer layer is new.
01
Search
Our research platform crawls the open web for the conversation that matters, alongside industry research and audience data.
02
Sort
Analysts filter the noise by hand, so what remains is sentiment, real challenges, and genuine opportunity – not volume for its own sake.
03
Share
Every engagement includes an analyst-led walkthrough of findings – benchmarked, explained, and focused on the questions leadership actually needs answered.
04
Spark
We point to the branding, messaging and outreach moves the findings support, in priority order.
05
Surface
We ask the answer engines what they say about you, score the gap, and lay out the AEO work that gets you cited accurately.
Pure conversational data with a typical 6–12 month lookback, geotargetable to any market, region, or country worldwide.
Three starting points.
One trusted methodology.
Every organization starts from a different place. Some need a fast benchmark to establish where they stand. Others need a focused read on a single question. Others require a comprehensive marketplace study built around a strategic decision.
The methodology stays the same. Only the depth, scope, and cadence change.
Every engagement concludes the same way: a written, benchmarked assessment presented by the analysts who performed the work, and clear recommendations grounded in how you compare against the competitors that matter most.
Social Intelligence Scorecards (SIS)
Share of voice, sentiment, and AI visibility scored head-to-head against named competitors – or focused on a single topic or event moving your category.
Explore the scorecards →
Consumer Voice (CV) Snapshot
A focused read on both your brand and the topics shaping your category – ideal to pressure-test a new market, validate positioning, or brief a kickoff.
Explore the CV Snapshot →
Custom Marketplace Analysis (CMA)
A deep study built around your questions – channels, competitors, audience segments, and AI visibility – to de-risk a launch, repositioning, or M&A decision.
Explore the CMA →