AI marketing

Insight October 6, 2025

Surprise, Delight, and the AI Dilemma: How brands can stay remarkable in a predictable world

Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric For as long as marketing has existed, “surprise and delight” has been one of its most powerful plays. A clever twist. An unexpected perk. A personalized touch that makes someone feel truly seen. These moments spark […]