audience perception

Insight October 11, 2019

Know Your Baseline

Federal agencies are grappling with how to interpret and implement the latest guidance from the Office of Budget and Management (OMB) in Circular A-11. Section 280 outlines details on how agencies are expected to measure and manage customer experience and improve service delivery for citizens moving forward. More than a footnote in the Federal Registry, […]

Insight March 30, 2019

Agency Blind Spot: Audience Data

Prove your value. Agencies have different ways of stating this idea to their clients and staff. Everyday this idea is top-of-mind for agency leaders. Whether you are a creative agency, public relations, or public affairs shop you need to demonstrate to your current and prospective clients that you can have a meaningful impact on their […]