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Brand
Do Your Customers Recommend You?
Business owners will be familiar with the old adage that a happy customer will tell 1-2 people, but an unhappy customer will tell seven. Know your organization’s NPS. If one customer is passionate about solving a particular problem, there are likely others who are less vocal yet have similar opinions. Customers are more enabled than […]
All Influencers Are Not Created Equal
To effectively measure source influence, it is essential to understand the ratio of influencers to followers on an individual social channel. Large followings do not always equate engagement. Businesses should measure how many reactions influencers receive when sharing brand messages as a percentage of their overall followers. An online channel that engages with an influencer […]
Why Customers Control The Value of Your Brand
Marketplace intelligence begins with listening– to your customers, the market, industry experts, your competitors, and anyone that is mentioning your brand online. Business leaders and companies must measure the impact of social influence on their brand presence. This means mining, managing, and analyzing vast amounts of data across millions of digital sources to understand customers […]