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consumer sentiment
The Luxury Consumer, Sustainability and Social Responsibility: It’s Complicated
Luxury has a terrible reputation. It starts with the word: The etymology of the word remains rooted in the notion of excess. And excess does reign — from the air miles involved in the annual cycle of fashion “weeks” (perhaps permanently disrupted by COVID) to the world of yachts and eye-popping shopping excursions carried on in private, on Instagram, or […]
The Importance of Paying Attention
The late, great comedian Robin Williams once said, “You will have bad times, but they will always wake you up to the stuff you weren’t paying attention to.” Early in his career, Robin Williams practiced as a mime in Central Park. He did so to fine-tune his audience perception skills by saying nothing and allowing the […]
Wall Street vs. Voice of Consumers
Everyone loves a good underdog story when the little guy goes up against the giant and wins. However, in the case of GameStop stock and individual investors vs. short selling hedge fund portfolios, who is David and who is Goliath? If you haven’t heard the story about GameStop stock this week, this video from C|NET […]
The B2B Customer Experience IS Personal
Faced with an increasingly turbulent world, it is more important than ever for companies to pay attention to what their consumers are saying about them and use the insights acquired to continually improve and maintain a competitive advantage. B2B organizations recognize that valuable customer feedback can be sourced beyond focus groups, questionnaires and surveys. Today, […]
Consumer Behavior Has Changed
As restrictions around the world ease and consumer spending begins to reappear, the buyer’s journey needs to adapt to the next new normal. Even as the COVID-19 crisis continues, consumer behavior has changed with lasting implications. The ripple effect caused by these changes can force any business to think and operate differently in order to […]
Developing Foresight
How is it already December? This is the question that will echo across offices next Monday. The end of 2019 and arrival of 2020 comes into clear view in the last month of the year. For many organizations it is both the arrival of year end and the planning and approval season for next year’s […]