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Content Marketing
AI, Content & Data: What Brands Must Master Now to Thrive Tomorrow
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric Marketing is at a crossroads. This isn’t another “AI will take over the world” moment (though, let’s be honest — it might). It’s a real, accelerating change in how brands connect with people, driven by smarter […]
Why Social Media Matters for B2B Customers
My customers are not on social media. B2B leadership echoes this sentiment across the country when asked about the relevancy of social media to their customers. Facebook, Twitter, blogs, and forums are dismissed as not relevant destinations for their target consumers. This sentiment stems from the perception that social media channels are purely social and […]
All Influencers Are Not Created Equal
To effectively measure source influence, it is essential to understand the ratio of influencers to followers on an individual social channel. Large followings do not always equate engagement. Businesses should measure how many reactions influencers receive when sharing brand messages as a percentage of their overall followers. An online channel that engages with an influencer […]