Tags
Customer Focus
Why Social Media Matters for B2B Customers
My customers are not on social media. B2B leadership echoes this sentiment across the country when asked about the relevancy of social media to their customers. Facebook, Twitter, blogs, and forums are dismissed as not relevant destinations for their target consumers. This sentiment stems from the perception that social media channels are purely social and […]
Establishing Marketplace Presence
Customers buy for their reasons, not yours. No matter what your product is, ultimately your company is in the education business. Your customers need to be continuously educated about the advantages of doing business with you and taught how to make ongoing improvement in their lives. I am often asked what the best marketing vehicle […]
Customer Patterns, Marketplace Disruptions
Businesses are driven by customer demand. Customers have expectations that are patterned by what they see and hear around them, what they experience in their personal and professional life, and by financial and social influences. The process of exploring these patterns can enable business leaders to prepare for opportunities and avert disasters. Every market has […]
Satisfying Your Customers
Do consumers perceive and appreciate your company as a brand or as a specific product provider? Understanding how your customers see you can have an impact on their overall satisfaction. The marketplace may react differently when end-users consider the business to be product driven versus consumer driven. This concept is more than a marketing nuance. […]
Do Your Customers Recommend You?
Business owners will be familiar with the old adage that a happy customer will tell 1-2 people, but an unhappy customer will tell seven. Know your organization’s NPS. If one customer is passionate about solving a particular problem, there are likely others who are less vocal yet have similar opinions. Customers are more enabled than […]