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customer sentiment
Top Lessons in 2019
Value. Fear. Curiosity. These are the top three ways we saw clients and the marketplace interact with sentiment and perception data in 2019. Conversations across sectors are now littered with “data driven decision-making” comments. However, what that means in practice varies widely from the largest corporations to the smallest startups. After hundreds of conversations this […]
Developing Foresight
How is it already December? This is the question that will echo across offices next Monday. The end of 2019 and arrival of 2020 comes into clear view in the last month of the year. For many organizations it is both the arrival of year end and the planning and approval season for next year’s […]
Metrics That Matter
Summer Fridays may be in full effect, but that doesn’t mean the expectations of your clients are any slower or lower. As August heat and humidity rises, so does the opportunity to influence or shift how metrics are integrated into fall campaigns, and goals for Q4 and year-end. Are there opportunities to consider new, quantitative […]
Face Your Fears
Data is central to our decision-making process. I’m not sure we need/want to know that. Both of these statements typically happen in the same conversation with executive and marketing leadership when discussing data use by their organization. Public, private, agency, nonprofit, government, university… the type of organization doesn’t matter, the sentiment is the same. We […]
What Do You See?
People-watching at a coffee shop can tell you a lot about the surrounding neighborhood. The demographics of the customers and non-customers, the ebb and flow of commuter traffic, the dynamics of other nearby businesses and competitors, or even potential changes that are starting to impact the community. However, when you watch and for how long you watch can […]