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Marketing Innovation
Apps Inside LLMs: When Answers Become Actions
Contributing Author: Michael B. Snead – Business Advisor @ Metric Centric You’re planning a quick weekend getaway to Austin with friends from college, and you’re tasked with making the itinerary – the hotel, dinner reservations, the bars that will actually be worth it on a Saturday night. Normally, that means scrolling travel blogs, comparing prices across […]
Rewiring Operating Models for Customer Touchpoints
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric We’ve all been there: your flight gets canceled due to weather, and you just need to get home. You hear the gate agent announce that you’ll need to rebook. Moments later, you get the email in […]
Surprise, Delight, and the AI Dilemma: How brands can stay remarkable in a predictable world
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric For as long as marketing has existed, “surprise and delight” has been one of its most powerful plays. A clever twist. An unexpected perk. A personalized touch that makes someone feel truly seen. These moments spark […]