marketplace analysis

Insight July 31, 2019

Metrics That Matter

Summer Fridays may be in full effect, but that doesn’t mean the expectations of your clients are any slower or lower. As August heat and humidity rises, so does the opportunity to influence or shift how metrics are integrated into fall campaigns, and goals for Q4 and year-end. Are there opportunities to consider new, quantitative […]

Insight June 26, 2019

Face Your Fears

Data is central to our decision-making process. I’m not sure we need/want to know that. Both of these statements typically happen in the same conversation with executive and marketing leadership when discussing data use by their organization. Public, private, agency, nonprofit, government, university… the type of organization doesn’t matter, the sentiment is the same. We […]