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Insight July 31, 2020

The B2B Customer Experience IS Personal

Faced with an increasingly turbulent world, it is more important than ever for companies to pay attention to what their consumers are saying about them and use the insights acquired to continually improve and maintain a competitive advantage. B2B organizations recognize that valuable customer feedback can be sourced beyond focus groups, questionnaires and surveys. Today, […]

Insight June 19, 2020

Consumer Behavior Has Changed

As restrictions around the world ease and consumer spending begins to reappear, the buyer’s journey needs to adapt to the next new normal. Even as the COVID-19 crisis continues, consumer behavior has changed with lasting implications. The ripple effect caused by these changes can force any business to think and operate differently in order to […]