audience data analysis

Insight October 11, 2019

Know Your Baseline

Federal agencies are grappling with how to interpret and implement the latest guidance from the Office of Budget and Management (OMB) in Circular A-11. Section 280 outlines details on how agencies are expected to measure and manage customer experience and improve service delivery for citizens moving forward. More than a footnote in the Federal Registry, […]

Insight January 31, 2019

Bolster Your ABM With VOC

Engaging B2B customers effectively is a complex process. From addressing users differently based on their roles to maintaining proper knowledge of each account user to ensure communications are relevant and effective. Without the right data infrastructure, it’s difficult to assign one user to a specific account or to determine which user in an account is […]