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consumer insights
consumer insights
3 Reason To Outsource Social Intelligence
Consumers are talking now more than ever before. Audiences are growing rapidly. Likes are pouring in. Videos are being shared worldwide, and tweets are constantly catching fire across influencers. Through endless different channels, consumers are making their preferences known, but not all organizations are listening. Both B2B and B2C brands engineer specific media strategies to […]
The Luxury Consumer, Sustainability and Social Responsibility: It’s Complicated
Luxury has a terrible reputation. It starts with the word: The etymology of the word remains rooted in the notion of excess. And excess does reign — from the air miles involved in the annual cycle of fashion “weeks” (perhaps permanently disrupted by COVID) to the world of yachts and eye-popping shopping excursions carried on in private, on Instagram, or […]
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