3 Reason To Outsource Social Intelligence Research

Consumers are talking now more than ever before.

Audiences are growing rapidly. Likes are pouring in. Videos are being shared worldwide, and tweets are constantly catching fire across influencers.

Through endless different channels, consumers are making their preferences known, but not all organizations are listening.

Both B2B and B2C brands engineer specific media strategies to connect with consumers. Information shared by people across the web can help organizations to analyze progress. News sites, social channels, consumer reviews and even blogs and forums are great sources of dialogue to keep a pulse on what audiences want — and what they don’t.

The costs associated with licensing the right social listening tools, along with hiring experienced analysts, puts serious doubt on the benefits of conversational data. But here’s the good news — there’s no need to build and manage an in-house social intelligence team.

Top companies offering social intelligence outsourcing services know how to utilize the power of conversational data. They’re experts at data query development, which can carefully analyze dialogue to differentiate key insights from marketplace noise.

Here are three reasons why companies and organizations should outsource their social intelligence work to a service provider instead of relying solely on social listening tools and in-house resources:

1. Advanced Analysis and Interpretation: Service providers bring proven expertise in social intelligence strategy development and execution. They can advise on best practices and recommend tactical adjustments based on real-time insights. They go beyond the raw data to offer strategic recommendations, actionable insights and deeper analysis that can inform business decisions effectively. This strategic guidance ensures that social intelligence efforts align with broader business goals and contribute effectively to overall marketing and operational objectives.
2. Integration with Multiple Data Sources: Service providers can integrate social intelligence data with other sources such as customer surveys and third-party research. This holistic approach provides a more comprehensive view of consumer behavior, market trends and competitive landscape. By synthesizing data from various sources, service providers can uncover correlations and insights that a standalone social listening tool might miss.
3. Customized Reporting and Dashboards: Service providers often offer customized reporting and dashboards tailored to the specific needs and goals of a business. These reports go beyond standard metrics to provide insights that are directly relevant to strategic objectives. Customization allows organizations to focus on key performance indicators (KPIs) and metrics that matter most, facilitating more informed decision-making and proactive management of communication strategies.

Brands expect target audiences to share useful information with them. That’s why company C-suites collect and analyze huge amounts of data to develop or pivot their strategic plans based on comments, feedback and suggestions made by customers.

Service providers can offer scalable social intelligence solutions, allowing businesses to access specialized expertise and resources without the overhead costs associated with hiring, training and software investment. This cost efficiency enables organizations to allocate resources more strategically while focusing on their core competencies to gain deeper insights that drive sustainable business growth.

If you would like to chat with an actual conversational data analytics expert (not a social listening tool vendor) about your own ongoing consumer intelligence needs, contact us today to set up a brief meeting with a senior analyst from Metric Centric.