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customer analysis
Top Lessons in 2019
Value. Fear. Curiosity. These are the top three ways we saw clients and the marketplace interact with sentiment and perception data in 2019. Conversations across sectors are now littered with “data driven decision-making” comments. However, what that means in practice varies widely from the largest corporations to the smallest startups. After hundreds of conversations this […]
Face Your Fears
Data is central to our decision-making process. I’m not sure we need/want to know that. Both of these statements typically happen in the same conversation with executive and marketing leadership when discussing data use by their organization. Public, private, agency, nonprofit, government, university… the type of organization doesn’t matter, the sentiment is the same. We […]
What Do You See?
People-watching at a coffee shop can tell you a lot about the surrounding neighborhood. The demographics of the customers and non-customers, the ebb and flow of commuter traffic, the dynamics of other nearby businesses and competitors, or even potential changes that are starting to impact the community. However, when you watch and for how long you watch can […]
How e-Listening Can Improve Federal Agencies
Perception matters. Even for the U.S. government and its 445 federal agencies. When you peel back the perception of government organizations as being large, unresponsive, and disconnected there are real teams of people who endeavor to fulfill their mission and serve the American people. The disconnect between agencies and the citizens they serve has a […]
Bolster Your ABM With VOC
Engaging B2B customers effectively is a complex process. From addressing users differently based on their roles to maintaining proper knowledge of each account user to ensure communications are relevant and effective. Without the right data infrastructure, it’s difficult to assign one user to a specific account or to determine which user in an account is […]