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Due Diligence
Did The Depp vs. Heard Trial Lawyers Miss Critical Data Points?
How did the social media forensic experts “quantify” online commentary towards both actors in the Johnny Depp vs. Amber Heard defamation trial? Based on testimony, a simple Boolean data query was used that did NOT factor in user shares and mention interactions in their evaluation. Part of a social media forensic expert’s job is to do […]
Back To The Basics
“Going back to the basics strengthens your foundation” – Anonymous I wish I knew who it was that said this, as it is very on point. Going back to the basics means just that: The basics. Ground zero. The fundamentals for whatever discipline your business follows. With every discipline there is a starting position — […]
Earning The Client’s Trust
I once heard Alex Rodriguez (“A-Rod“) respond to an interview question regarding the strikeouts he had throughout his career (2,287 if you’re counting). In a very composed manner, Alex responded by saying “I’ve been at bat over 10,000 times during my MLB career. The more times you get to bat, the more swings you can […]
Face Your Fears
Data is central to our decision-making process. I’m not sure we need/want to know that. Both of these statements typically happen in the same conversation with executive and marketing leadership when discussing data use by their organization. Public, private, agency, nonprofit, government, university… the type of organization doesn’t matter, the sentiment is the same. We […]