They’re talking. We explain why.
We don’t just measure conversations – we explain them. We uncover where conversations happen, who’s driving them, how they spread, and why they matter. Then we transform thousands of online conversations into clear, benchmarked marketplace intelligence that helps you make smarter business decisions.
Every channel counts. We follow the conversation wherever it happens – then tell you what it means for your brand and the topic that matter most.
The markets are talking.
Are you listening?
Every day, millions of conversations unfold across the open web—revealing opinions, experiences, questions, and perceptions that influence how people think and make decisions. Most organizations never see the full picture. Conversational Data Analytics uncovers these unprompted discussions and transforms them into benchmarked intelligence that helps you understand your market, identify opportunities, and make smarter business decisions.
Used right, it lets your business anticipate marketplace opportunities, manage risk, and benchmark directly against the competition. Our analysts are marketplace-research specialists, and our data engineers build the monitoring and reporting mechanisms that keep you a step ahead – including how the AI answer engines describe you.
Whether you need a simple scorecard, an advanced snapshot, or a comprehensive marketplace study, we translate the noise into clear, concise summaries you can actually understand – and trust.
Not sure what your marketplace is saying? Let's listen together.
Let's meet →Five data sources.
One honest picture.
We combine industry-leading conversational analytics and AI answer engine technologies to uncover the conversations shaping your marketplace – and transform them into actionable intelligence.
Social platforms
The public back-and-forth – posts, replies, and reactions where sentiment moves fastest.
News & blogs
Earned coverage and independent commentary that shapes how your brand is framed.
Forums & communities
The candid, unfiltered discussions where your most engaged audiences go deep.
Review sites
First-hand verdicts on products, service, and experience – buying signals in plain sight.
AI answer engines
What ChatGPT, Gemini, Perplexity, and Google’s AI Overviews say when someone asks about you.
Pure conversational data with a typical 6–12 month lookback period, geotargetable to any state, country, or region worldwide.
The conversation happens with or without you.
Your audience is shaping perceptions every day through public conversations. Understanding those conversations helps you anticipate change – before it shows up in your business results.
Spot opportunities early
Catch shifting needs, emerging demand, and unmet expectations while there’s still time to act on them.
Manage risk before it spreads
See criticism, misinformation, and reputation threats as they surface – not after they’ve reached your bottom line.
Benchmark against rivals
Measure your share of the conversation against direct competitors – and know exactly where you stand.
More people are asking AI about you than ever before.
ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews now shape first impressions before anyone reaches your site. We track exactly how the answer engines describe you – so you can correct the record and stay visible where decisions actually start.
Pick the depth you need.
Your audience is shaping perceptions every day through public conversations. Understanding those conversations helps you anticipate change – before it shows up in your business results.
Social Intelligence Scorecards (SIS)
Benchmarked KPIs that put your brand, a topic, or an event head-to-head against the competition on a fixed timeline.
Explore the scorecards →
Consumer Voice (CV) Snapshot
Understand what's being said about your brand, competitors, and topics – ideal for an initial benchmark, quick validation, or early market intelligence.
Explore the CV Snapshot →
Custom Marketplace Analysis (CMA)
A comprehensive study that drills into the how and why behind every number, tailored to the questions that matter to you.
Explore the CMA →From conversation to clarity.
Real engagements, real organizations. Here’s a look at how clients turned scattered conversations into intelligence they could act on.
