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AI
How AI Decides What To Cite (And Why Most Brands Get It Wrong)
Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric A few weeks ago, I asked three different answer engine platforms the same question: “Who are the top firms in [a specific B2B category]?” The results were revealing. Some well-known brands appeared consistently. Others – equally credible, equally capable – were nowhere to be found. […]
Conversational Data: The Missing Feedback Loop
Conversational Data: The Missing Feedback Loop Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric A few weeks ago, I asked a simple question to a room full of smart B2B executives: “How do you know what people are saying about your brand?” The answers came quickly – surveys, social listening tools, customer reviews, NPS […]
Apps Inside LLMs: When Answers Become Actions
Contributing Author: Michael B. Snead – Business Advisor @ Metric Centric You’re planning a quick weekend getaway to Austin with friends from college, and you’re tasked with making the itinerary – the hotel, dinner reservations, the bars that will actually be worth it on a Saturday night. Normally, that means scrolling travel blogs, comparing prices across […]
From Search Engines to Answer Engines – How LLMs Are Changing the Internet
From Search Engines to Answer Engines – How LLMs Are Reshaping the Internet Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric Valentine’s Day is circled on the calendar, and this year you’ve sworn you’ll get it right. You want to take your wife out for a romantic dinner – candlelight, a great bottle […]
The AI Power of Human Imagination
Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric Artificial Intelligence (AI) has quickly become one of the most transformative technologies in history. It can write code, compose music, design logos, and recommend exactly what we didn’t know we wanted. In just a few years, AI has shifted from novelty to necessity – streamlining […]
How Agentic AI Is Giving Us Back What Matters Most: Time
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric For many, the idea of artificial intelligence in healthcare still feels unsettling. After all, few people are ready to let a machine perform open-heart surgery on its own. But what if AI isn’t here to replace […]
Rewiring Operating Models for Customer Touchpoints
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric We’ve all been there: your flight gets canceled due to weather, and you just need to get home. You hear the gate agent announce that you’ll need to rebook. Moments later, you get the email in […]