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business intelligence tool
How Smart Businesses Thrive In Uncertain Times
“Be fearful when others are greedy and greedy when others are fearful.” – Warren Buffett Right now, fear is rippling across every market. It might feel natural – even prudent – to tighten your belt and pull back on sales and marketing. But when the economy feels shaky and the future uncertain, is cutting […]
Customers are Talking. Are You Listening?
The term Customer Experience is used to describe the interactions consumers have with brands, product offerings, price, customer support, website usability, and so on. Today, 84% of organizations are competing on customer experience, with 75% of consumers believing that customer experience is the clear indicator for how much a company values them (Forbes.com). With so […]
Business (not so) As Usual
We at Metric Centric hope that everyone is staying healthy and safe during the COVID-19 Coronavirus global crisis. We look forward to the day when we can once again meet with our clients in person. Until then, please know that our thoughts and prayers are with all of you. In the meantime, we are ready […]
Developing Foresight
How is it already December? This is the question that will echo across offices next Monday. The end of 2019 and arrival of 2020 comes into clear view in the last month of the year. For many organizations it is both the arrival of year end and the planning and approval season for next year’s […]
Metrics That Matter
Summer Fridays may be in full effect, but that doesn’t mean the expectations of your clients are any slower or lower. As August heat and humidity rises, so does the opportunity to influence or shift how metrics are integrated into fall campaigns, and goals for Q4 and year-end. Are there opportunities to consider new, quantitative […]
Face Your Fears
Data is central to our decision-making process. I’m not sure we need/want to know that. Both of these statements typically happen in the same conversation with executive and marketing leadership when discussing data use by their organization. Public, private, agency, nonprofit, government, university… the type of organization doesn’t matter, the sentiment is the same. We […]
What Do You See?
People-watching at a coffee shop can tell you a lot about the surrounding neighborhood. The demographics of the customers and non-customers, the ebb and flow of commuter traffic, the dynamics of other nearby businesses and competitors, or even potential changes that are starting to impact the community. However, when you watch and for how long you watch can […]