Business (not so) As Usual
April 8, 2020
We at Metric Centric hope that everyone is staying healthy and safe during the COVID-19 Coronavirus global crisis. We look forward to the day when we can once again meet with our clients in person. Until then, please know that our thoughts and prayers are with all of you. In the meantime, we are ready to provide our support wherever possible in the months ahead. As always, please do not hesitate to reach out with any questions, ideas, or insights. Doing The Best Work In The Worst of Times We were recently asked by a news reporter if market research companies are facing desperate times due to the COVID-19 pandemic. We responded by emphasizing that data-savvy business leaders realize their target customers are staying home due to the Coronavirus. Social distancing has intensified the usage of blogs, forums, social networks and other digital channels to remain informed and to communicate with others. So the smart businesses are researching and gaining insights from online audiences by capitalizing on the upsurge in voice of the customer (VoC) data available. We wrote an article about such opportunities late last year. Check it out! Now is an ideal time for businesses to analyze for sentiment and perception towards their brands, products or specific industry topics. Our CV Snapshot program can quickly enable businesses to take advantage of this opportunity. As you think about ways to keep your business competitive during these challenging times, contemplate this: Are you able to listen to your customers now more than ever?