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Conversational Analytics
Discover Your Best Influencers
Let’s say your business just released a product and everyone is talking about it on social media. Congratulations! You now have thousands of mentions, posts and tweets. But are you getting the chatter you actually want? For organizations establishing influencer marketing programs, finding the right influencers to be part of your communication programs is one […]
Did The Depp vs. Heard Trial Lawyers Miss Critical Data Points?
How did the social media forensic experts “quantify” online commentary towards both actors in the Johnny Depp vs. Amber Heard defamation trial? Based on testimony, a simple Boolean data query was used that did NOT factor in user shares and mention interactions in their evaluation. Part of a social media forensic expert’s job is to do […]
Back To The Basics
“Going back to the basics strengthens your foundation” – Anonymous I wish I knew who it was that said this, as it is very on point. Going back to the basics means just that: The basics. Ground zero. The fundamentals for whatever discipline your business follows. With every discipline there is a starting position — […]
Earning The Client’s Trust
I once heard Alex Rodriguez (“A-Rod“) respond to an interview question regarding the strikeouts he had throughout his career (2,287 if you’re counting). In a very composed manner, Alex responded by saying “I’ve been at bat over 10,000 times during my MLB career. The more times you get to bat, the more swings you can […]
The Luxury Consumer, Sustainability and Social Responsibility: It’s Complicated
Luxury has a terrible reputation. It starts with the word: The etymology of the word remains rooted in the notion of excess. And excess does reign — from the air miles involved in the annual cycle of fashion “weeks” (perhaps permanently disrupted by COVID) to the world of yachts and eye-popping shopping excursions carried on in private, on Instagram, or […]
The Importance of Paying Attention
The late, great comedian Robin Williams once said, “You will have bad times, but they will always wake you up to the stuff you weren’t paying attention to.” Early in his career, Robin Williams practiced as a mime in Central Park. He did so to fine-tune his audience perception skills by saying nothing and allowing the […]
Wall Street vs. Voice of Consumers
Everyone loves a good underdog story when the little guy goes up against the giant and wins. However, in the case of GameStop stock and individual investors vs. short selling hedge fund portfolios, who is David and who is Goliath? If you haven’t heard the story about GameStop stock this week, this video from C|NET […]
Voice of Consumer Should Lead Product Innovation
Consumer feedback has become the most important factor for delivering an exceptional user experience. However, many organizations with great product and service ideas never achieve market success because they failed to understand and meet the needs of consumers. Your organization might have the best expertise in the space where you operate, but that professional knowledge […]
Deciphering Customer Intent With Conversational Analytics
We’ve heard the buzzwords: artificial intelligence (AI), natural language processing (NLP), predictive analytics, and even internet of things (IoT). What does this technical jargon really mean for a business struggling to gain a competitive advantage? Many companies often fall into the trap of chasing every new tech-enabled solution to help improve their customer’s experience and […]