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customer experience
Apps Inside LLMs: When Answers Become Actions
Contributing Author: Michael B. Snead – Business Advisor @ Metric Centric You’re planning a quick weekend getaway to Austin with friends from college, and you’re tasked with making the itinerary – the hotel, dinner reservations, the bars that will actually be worth it on a Saturday night. Normally, that means scrolling travel blogs, comparing prices across […]
How Agentic AI Is Giving Us Back What Matters Most: Time
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric For many, the idea of artificial intelligence in healthcare still feels unsettling. After all, few people are ready to let a machine perform open-heart surgery on its own. But what if AI isn’t here to replace […]
Rewiring Operating Models for Customer Touchpoints
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric We’ve all been there: your flight gets canceled due to weather, and you just need to get home. You hear the gate agent announce that you’ll need to rebook. Moments later, you get the email in […]
Surprise, Delight, and the AI Dilemma: How brands can stay remarkable in a predictable world
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric For as long as marketing has existed, “surprise and delight” has been one of its most powerful plays. A clever twist. An unexpected perk. A personalized touch that makes someone feel truly seen. These moments spark […]
AI, Content & Data: What Brands Must Master Now to Thrive Tomorrow
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric Marketing is at a crossroads. This isn’t another “AI will take over the world” moment (though, let’s be honest — it might). It’s a real, accelerating change in how brands connect with people, driven by smarter […]
The Luxury Consumer, Sustainability and Social Responsibility: It’s Complicated
Luxury has a terrible reputation. It starts with the word: The etymology of the word remains rooted in the notion of excess. And excess does reign — from the air miles involved in the annual cycle of fashion “weeks” (perhaps permanently disrupted by COVID) to the world of yachts and eye-popping shopping excursions carried on in private, on Instagram, or […]
Deciphering Customer Intent With Conversational Analytics
We’ve heard the buzzwords: artificial intelligence (AI), natural language processing (NLP), predictive analytics, and even internet of things (IoT). What does this technical jargon really mean for a business struggling to gain a competitive advantage? Many companies often fall into the trap of chasing every new tech-enabled solution to help improve their customer’s experience and […]
Consumer Behavior Has Changed
As restrictions around the world ease and consumer spending begins to reappear, the buyer’s journey needs to adapt to the next new normal. Even as the COVID-19 crisis continues, consumer behavior has changed with lasting implications. The ripple effect caused by these changes can force any business to think and operate differently in order to […]
Customers are Talking. Are You Listening?
The term Customer Experience is used to describe the interactions consumers have with brands, product offerings, price, customer support, website usability, and so on. Today, 84% of organizations are competing on customer experience, with 75% of consumers believing that customer experience is the clear indicator for how much a company values them (Forbes.com). With so […]
Business (not so) As Usual
We at Metric Centric hope that everyone is staying healthy and safe during the COVID-19 Coronavirus global crisis. We look forward to the day when we can once again meet with our clients in person. Until then, please know that our thoughts and prayers are with all of you. In the meantime, we are ready […]
Metrics That Matter
Summer Fridays may be in full effect, but that doesn’t mean the expectations of your clients are any slower or lower. As August heat and humidity rises, so does the opportunity to influence or shift how metrics are integrated into fall campaigns, and goals for Q4 and year-end. Are there opportunities to consider new, quantitative […]