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market intelligence
Who’s Watching the Watchers? Your Business Can’t Afford to Look Away
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric Not long ago, brand communication was a two-way street: the brand and the customer. You launched campaigns, measured sentiment, refined messaging, and listened through surveys, reviews, and social chatter. But that era is over. Today, every […]
The NEW content mix: Paid, Owned, Earned & now…Learned
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric AI is rewriting the rules of visibility. What makes it revolutionary isn’t just speed or scale — it’s the ability to synthesize information and generate answers that never would have surfaced in a traditional Google search. […]
How To Build Structured & Trusted Content for AI Engines
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric Readers of the Chicago Sun-Times and the Philadelphia Inquirer were stunned this spring when they opened a summer reading list filled with books that didn’t exist. Of the 15 titles recommended in the May 2025 feature, […]
Generative & Answer Engine Optimization — PR’s New Frontier
Contributing Author – George Assimakopoulos Founder & Managing Principal @ Metric Centric Edelman, the world’s largest PR firm, saw the dynamics of search shifting dramatically and knew its product would have to change — or risk its clients falling behind. With AI-powered tools like ChatGPT, Google Gemini, and Perplexity now delivering direct responses instead of […]
Don’t Just Rank. Be the Answer: Why AEO Matters
Contributing Author – Michael B. Snead Business Advisor @ Metric Centric A simple Google search wasn’t always so simple. Users sifted through pages of results, dodged ads, and carefully inspected links to determine which would provide the answer they were looking for. But the way people are searching is changing — fast. Now, in the […]
Consumer Behavior Has Changed
As restrictions around the world ease and consumer spending begins to reappear, the buyer’s journey needs to adapt to the next new normal. Even as the COVID-19 crisis continues, consumer behavior has changed with lasting implications. The ripple effect caused by these changes can force any business to think and operate differently in order to […]
Customers are Talking. Are You Listening?
The term Customer Experience is used to describe the interactions consumers have with brands, product offerings, price, customer support, website usability, and so on. Today, 84% of organizations are competing on customer experience, with 75% of consumers believing that customer experience is the clear indicator for how much a company values them (Forbes.com). With so […]
Business (not so) As Usual
We at Metric Centric hope that everyone is staying healthy and safe during the COVID-19 Coronavirus global crisis. We look forward to the day when we can once again meet with our clients in person. Until then, please know that our thoughts and prayers are with all of you. In the meantime, we are ready […]
Top Lessons in 2019
Value. Fear. Curiosity. These are the top three ways we saw clients and the marketplace interact with sentiment and perception data in 2019. Conversations across sectors are now littered with “data driven decision-making” comments. However, what that means in practice varies widely from the largest corporations to the smallest startups. After hundreds of conversations this […]
Developing Foresight
How is it already December? This is the question that will echo across offices next Monday. The end of 2019 and arrival of 2020 comes into clear view in the last month of the year. For many organizations it is both the arrival of year end and the planning and approval season for next year’s […]
Know Your Baseline
Federal agencies are grappling with how to interpret and implement the latest guidance from the Office of Budget and Management (OMB) in Circular A-11. Section 280 outlines details on how agencies are expected to measure and manage customer experience and improve service delivery for citizens moving forward. More than a footnote in the Federal Registry, […]
Face Your Fears
Data is central to our decision-making process. I’m not sure we need/want to know that. Both of these statements typically happen in the same conversation with executive and marketing leadership when discussing data use by their organization. Public, private, agency, nonprofit, government, university… the type of organization doesn’t matter, the sentiment is the same. We […]