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brand strategy
How AI Decides What To Cite (And Why Most Brands Get It Wrong)
Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric A few weeks ago, I asked three different answer engine platforms the same question: “Who are the top firms in [a specific B2B category]?” The results were revealing. Some well-known brands appeared consistently. Others – equally credible, equally capable – were nowhere to be found. […]
Conversational Data: The Missing Feedback Loop
Conversational Data: The Missing Feedback Loop Contributing Author: George Assimakopoulos – Managing Principal @ Metric Centric A few weeks ago, I asked a simple question to a room full of smart B2B executives: “How do you know what people are saying about your brand?” The answers came quickly – surveys, social listening tools, customer reviews, NPS […]
Surprise, Delight, and the AI Dilemma: How brands can stay remarkable in a predictable world
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric For as long as marketing has existed, “surprise and delight” has been one of its most powerful plays. A clever twist. An unexpected perk. A personalized touch that makes someone feel truly seen. These moments spark […]
From Math to Magic: Unleashing Social Intelligence
“The goal is to turn data into information and information into insight.” – Carly Fiorina As organizations and technology evolve, we now have access to insights that were unimaginable just 15 years ago. These insights create tangible business value – whether it’s improving customer retention, boosting engagement and satisfaction, or developing new products and services that address […]