From Math to Magic: Unleashing Social Intelligence
October 24, 2024
George Assimakopoulos
Tags
- AI analytics
- brand strategy
- competitive intelligence
- Conversational Analytics
- Market Research
- social data
- social intelligence
- social listening
- Voice of the Customer
“The goal is to turn data into information and information into insight.” – Carly Fiorina
As organizations and technology evolve, we now have access to insights that were unimaginable just 15 years ago. These insights create tangible business value – whether it’s improving customer retention, boosting engagement and satisfaction, or developing new products and services that address needs customers didn’t even know they had. Social analytics goes beyond numbers – it reveals a narrative about your business and your customers.
Social data provides actionable insights that can propel your business forward. But how does that data transform into business intelligence? And are professionals – from social media practitioners to marketing leaders – fully leveraging social insights?
Social intelligence is the practice of collecting and analyzing data from online conversations to support informed decision-making. Across the vast digital landscape, millions of data points contribute to valuable business insights. Social intelligence brings these pieces together in a measurable way, whether you’re examining engagement volume, sentiment, content trends, or demographic details. When you add context to this data, the resulting insights can drive marketing strategies, sales initiatives, product development, and more.
Each October, the Social Intelligence Lab (SIL) publishes its annual State of Social Listening survey. This year’s report highlights how the global social listening landscape has evolved over the past 12 to 18 months. With insights from around 300 business leaders, the survey reveals how social data is being used in their everyday work.
What stood out most in this year’s report is how extensively professionals are using social intelligence insights to drive their business objectives:
What are your primary objectives for analyzing social data in 2024?
In the past, we believed social intelligence was primarily used for brand awareness or gaining insights into consumer behaviors and purchasing decisions. However, we’ve come to understand that the objectives for using social intelligence vary depending on the type of work being done.
As more businesses harness social intelligence as a key to smarter decision-making, social pros will stand out whenever they share their insights. To drive real business transformation, brands need to embrace social intelligence as a true “game changer” that delivers value for everyone.
If you’d like a copy of SIL’s State of Social Listening 2024 report, simply send us an email with the message “yes – send me the SIL report” and our team will e-mail you the full report in PDF format. Even better, if you’d like to explore how social intelligence can benefit your organization, reach out today to schedule a brief call with a senior analyst from Metric Centric.
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