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Conversational Data
3 Reason To Outsource Social Intelligence
Consumers are talking now more than ever before. Audiences are growing rapidly. Likes are pouring in. Videos are being shared worldwide, and tweets are constantly catching fire across influencers. Through endless different channels, consumers are making their preferences known, but not all organizations are listening. Both B2B and B2C brands engineer specific media strategies to […]
The Differences Between Data Analytics and AI Analytics
In an era of digital transformation, businesses are increasingly relying on data-driven insights to gain a competitive edge. And there are two terms that dominate the conversation: data analytics and artificial intelligence (AI) analytics. While they are closely related, they have distinct differences. So let’s delve into the dissimilarities between these two disciplines and shed […]
Unlock Your Social Listening Potential with ChatGPT
It’s hard to keep up in our fast-paced digital world. You’ve got to keep a close eye on what customers are saying online, who and what they’re paying attention to and where exactly your business fits in that conversation. Obviously, social listening is an essential practice for any business that wants to stay ahead of […]
Discover Your Best Influencers
Let’s say your business just released a product and everyone is talking about it on social media. Congratulations! You now have thousands of mentions, posts and tweets. But are you getting the chatter you actually want? For organizations establishing influencer marketing programs, finding the right influencers to be part of your communication programs is one […]
Did The Depp vs. Heard Trial Lawyers Miss Critical Data Points?
How did the social media forensic experts “quantify” online commentary towards both actors in the Johnny Depp vs. Amber Heard defamation trial? Based on testimony, a simple Boolean data query was used that did NOT factor in user shares and mention interactions in their evaluation. Part of a social media forensic expert’s job is to do […]
Back To The Basics
“Going back to the basics strengthens your foundation” – Anonymous I wish I knew who it was that said this, as it is very on point. Going back to the basics means just that: The basics. Ground zero. The fundamentals for whatever discipline your business follows. With every discipline there is a starting position — […]