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Market Research
Who’s Watching the Watchers? Your Business Can’t Afford to Look Away
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric Not long ago, brand communication was a two-way street: the brand and the customer. You launched campaigns, measured sentiment, refined messaging, and listened through surveys, reviews, and social chatter. But that era is over. Today, every […]
The NEW content mix: Paid, Owned, Earned & now…Learned
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric AI is rewriting the rules of visibility. What makes it revolutionary isn’t just speed or scale — it’s the ability to synthesize information and generate answers that never would have surfaced in a traditional Google search. […]
From Math to Magic: Unleashing Social Intelligence
“The goal is to turn data into information and information into insight.” – Carly Fiorina As organizations and technology evolve, we now have access to insights that were unimaginable just 15 years ago. These insights create tangible business value – whether it’s improving customer retention, boosting engagement and satisfaction, or developing new products and services that address […]
Consumer Behavior Has Changed
As restrictions around the world ease and consumer spending begins to reappear, the buyer’s journey needs to adapt to the next new normal. Even as the COVID-19 crisis continues, consumer behavior has changed with lasting implications. The ripple effect caused by these changes can force any business to think and operate differently in order to […]
Customers are Talking. Are You Listening?
The term Customer Experience is used to describe the interactions consumers have with brands, product offerings, price, customer support, website usability, and so on. Today, 84% of organizations are competing on customer experience, with 75% of consumers believing that customer experience is the clear indicator for how much a company values them (Forbes.com). With so […]
Business (not so) As Usual
We at Metric Centric hope that everyone is staying healthy and safe during the COVID-19 Coronavirus global crisis. We look forward to the day when we can once again meet with our clients in person. Until then, please know that our thoughts and prayers are with all of you. In the meantime, we are ready […]
Top Lessons in 2019
Value. Fear. Curiosity. These are the top three ways we saw clients and the marketplace interact with sentiment and perception data in 2019. Conversations across sectors are now littered with “data driven decision-making” comments. However, what that means in practice varies widely from the largest corporations to the smallest startups. After hundreds of conversations this […]
Know Your Baseline
Federal agencies are grappling with how to interpret and implement the latest guidance from the Office of Budget and Management (OMB) in Circular A-11. Section 280 outlines details on how agencies are expected to measure and manage customer experience and improve service delivery for citizens moving forward. More than a footnote in the Federal Registry, […]
Curating Consumer Trends
When the term “curate” shifted from the art world to the aisles of Home Goods, a general sigh of annoyance emitted from the marketing world as a useful and purposeful word “jumped the shark.” Yet, despite our collective tiredness of social influencers “curating their feeds,” the reality is we live in an age where the proliferation […]
Establishing Marketplace Presence
Customers buy for their reasons, not yours. No matter what your product is, ultimately your company is in the education business. Your customers need to be continuously educated about the advantages of doing business with you and taught how to make ongoing improvement in their lives. I am often asked what the best marketing vehicle […]
Wise Up with Alternative Data
Alternative data levels the playing field between investors and corporate insiders. Venture capitalists leverage alternative data to provide them with crucial information about companies’ performance. Wall Street research analysts can monitor business operations throughout the world without ever stepping foot inside the business. “Alternative data is information gathered from non-traditional information sources. Analysis of alternative […]
Customer Patterns, Marketplace Disruptions
Businesses are driven by customer demand. Customers have expectations that are patterned by what they see and hear around them, what they experience in their personal and professional life, and by financial and social influences. The process of exploring these patterns can enable business leaders to prepare for opportunities and avert disasters. Every market has […]